Trotec Laser Cutter helps Sign Architects increase their customer base

Sign Architects have introduced a large format laser cutter from Trotec to extend production capabilities and increase business potential. The London-based signage consultancy and material wholesaler are a one-stop-shop for signage and branding. Offering a consultative approach to signage, graphics and more, the company was founded in 2015 and has grown exponentially to work with market-leading clients including Malabar Gold & Diamonds, Paris St Germain, Elie Saab, Bang & Olufsen and Creams Desserts.

Growing business demand 

Serving clients across the UK, Sign Architects offers services including letter cutting, illuminated signage, interior signs, vehicle livery and graphic printing. Client satisfaction is at the heart of their company ethos, so the team are committed to pushing the boundaries of innovative design as well as investing in the best equipment to ensure a high-quality and commercially viable service for any sized project. 

Director Yusuf Rab and CEO Imran Haidar noticed an increase in the demand for laser cut work. Lacking an in-house solution and keen to meet the growing number of sales enquiries of this nature, Yusuf decided to expand the company’s production facility to incorporate a laser cutting system, opting for a 200-watt SP3000 CO2 laser cutter from Trotec. 

Increased enquiries and a competitive edge  

The SP3000 has been a turning point for Sign Architects, with the expanded production capabilities resulting in a 12% increase in new customers. Being the only service provider in their area to offer both CNC and laser work, Sign Architects fulfil on average 15 laser orders per week, and having the SP3000 means that they also pick up work from other signage manufacturers who don’t have laser technology. 

With two distinct cutting systems, the team use each to their strength, the laser for acrylic work because it creates a polished edge while cutting, and the CNC for aluminium composite. The SP3000’s 200 watt laser source enables Sign Architects to effortlessly and accurately cut acrylic in thicknesses from 2mm up to 20 mm. The reduction in production steps has saved Sign Architects a significant amount of time which they pass on to customers through reduced lead times. Having the laser cutter allows Sign Architects to reduce the standard 7-10 day turnaround to just a couple of days if needed.

Sign Architects have noted that the laser offers near-unlimited possibilities for the company, something which they are keen to explore and continue to develop.