Seattle-based SuperGraphics has just installed the 2000th swissQprint large format printer as part of a long term strategy.
This installation represents a milestone for the manufacturer and a new and exciting phase for SuperGraphics as it is exploring the full potential of this cutting-edge technology.
“Our journey began back in 2013 at the SGIA Expo. I saw a print with texture in the eyelashes, and it blew me away,” Reid Baker, CEO of SuperGraphics recalled. swissQprint’s capabilities left a lasting impression. “It’s been in the back of my mind ever since.”
When Supergraphics started a press lineup change in 2020, Baker saw that the swissQprint technology would fit perfectly as they were looking for colour consistency and quality at elevated production speed.
However the right opportunity only came up in the last couple of years, as Baker says: “We were thinking about buying second-hand at first.” After reconnecting with swissQprint at a Leadership Summit the year before and seeing the Nyala at drupa 2024, he knew that this was the right choice.
Naturally, he and his team were excited to learn that they were going to get a very special printer: the 2000th swissQprint machine which was installed in early November.
Carmen Eicher, Chief Sales and Marketing Officer at swissQprint HQ in Switzerland, said: “The installation of our 2000th printer at SuperGraphics marks an exciting milestone for us, and we look forward to seeing how the Nyala will contribute to their future success.”
SuperGraphics has started integrating the printer into its operations and intend to use the Nyala especially for high-value applications such as texture and neon prints, spot varnish and droptix 3D effects, as well as for regular jobs of up to 100 boards. They have already received high-volume enquires, promising increased production opportunities. The operations director intends to move a whole sector of jobs over to the swissQprint.
