The roles of Sales Director (Media) and Operations Director (Media) are filled by internal promotion appointments
Soyang Europe, manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, announce the appointment of Oliver Mashiter as Sales Director (Media) and Simon Mashiter as Operations Director (Media). Both appointments represent internal moves, with Oliver and Simon stepping into more senior roles after each spending more than 12 years with Soyang Europe.
Oliver has served as a Sales Manager at Soyang Europe since joining the company in September 2011. In his new role as Sales Director, due the to retirement of Andrew Simmons, he will be responsible for the media sales.
His key objectives will be planning how to achieve sales targets, developing and implementing new systems that will help both customers and the sales team, and researching new markets and products. Alongside implementing some fresh new ideas, he will continue to build and maintain customer relationships and assist the Soyang sales managers with account visits.
Simon is also among the longest-serving members of the Soyang Europe team, having worked at the company since May 2012. He started out as a Sales Executive before becoming General Manager for Works. In his new role as Operations Director for Media, he is working alongside Operations Director of Hardware, Jon Spencer, and will be responsible for operations across the media team at Soyang Europe.
His key objectives will include evaluating how the business operates and identifying any areas that can be improved in order to achieve optimum efficiency. With responsibility for the Altham site, Simon will be responsible for areas such as staffing, maintenance, deliveries, in-coming goods alongside the management of company assets including the vehicle fleet.
Oliver and Simon have been working in their new roles since early October, under the leadership of their father, Mark Mashiter, who has been Managing Director of Soyang Europe since June 2005 and will remain in the role.
“I am delighted to see Oliver and Simon step into more senior roles at the business,” Mark said. “Both very much deserve to progress higher up the hierarchy, having built up tremendous knowledge of the company over the past 12 years or so.
“I very much look forward to seeing how they help the business continue to grow and expand as we move into 2025 and beyond.”
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