Sign Trade Supplies is playing to its Sign Trade Strengths

“We have always been a really good partner for small and medium sign companies,” says Garrick Dartnell, head of marketing for STS.

Sign Trade Supplies (STS) has served the sign trade for over 35 years with a comprehensive range of great value products. Following the recent launch of the Trade+ account service, the company is continuing to focus on serving customers with the best possible business approach.

Garrick Dartnell, head of marketing for STS, says, “We have always been a really good partner for small and medium sign companies because of the range of products we sell at very competitive pricing with fast supply, and no minimum order. We enjoy the more relaxed and informal relationships, based on reliability and trust that smaller companies tend to prefer.”

State of the art equipment at Sign Trade Supplies
State of the art equipment at Sign Trade Supplies

Ross Hughes, Director of Sign and Labels, confirms this, “STS provides a great range of products without being overly complicated. Simple things like their ‘Signpost kits’ on the website show everything that is required, including the pre-taped sign channel. This makes life very simple. The online shop makes it very easy to manage our orders because you can see clearly what you are ordering, order after hours, and also save baskets for future orders.”

He adds, “They are a great partner for us because they know exactly what we, as sign makers, require to do the job, and they sell the products to get those jobs done. They don’t overcomplicate their products. We have worked with them for more than a year now, and we are very happy with their all-round offering, pricing, and service.”

Customer service is critical to Sign Trade Supplies’ business

Sean Broad from Broad Signs agrees. “We first started working with Sign Trade Supplies back in 2000, primarily because they stocked a huge range of relevant products and were able to deliver to us very fast. We have had a great relationship with them ever since.”

Sean adds, “They have grown themselves over the years, but they have always maintained that personal touch. The team is very personable and incredibly helpful when it comes to specifying products and ensuring they are delivered on time and undamaged.”

Reliability is a key factor for Broad Signs. “Our relationship with STS is very much built on trust. We know that what we order will be well-wrapped and delivered without damage and on time. This is vitally important to our business because it helps to keep our own productivity smooth and on track for our customers.”

STS broad
Broad Signs works with Sign Trade Supplies to create a range of signage solutions

He concludes, “We are very happy working with STS. They are easy to deal with, very knowledgeable about their products, incredibly reliable with deliveries, and also pretty good on pricing. They often go that extra mile for us, and that goes a long way in this business.”

Garrick also says that STS works well with sign-makers who specialise in niche areas, like car parks and vehicle wrapping. Our strength is helping companies identify the right products for their needs and ensuring fast and accurate delivery at great prices.”

He continues, “We try to do all we can to ensure our customers can rely on our products and delivery. We have put a lot of work into our packaging, which is market-leading and ensures our products always arrive intact and undamaged. This is hugely important to smaller sign companies with strict timescales for delivering projects, and when they arrive onsite for installation, they need all the products available and ready.”

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