Roland DG and BWT Alpine Formula One team crown Europe’s hottest car wrapper in showcase competition event
Roland DG hosted ‘The Wrap Academy’, a vehicle wrapping workshop in collaboration with BWT Alpine Formula One Team that also uses Roland DG’s technology, to find Europe’s next car wrapping star.
Held at BWT Alpine Formula One Team’s Technical Centre in Enstone, UK, the event welcomed 10 car wrappers from across Europe who went head-to-head to showcase their creativity, precision, and craftsmanship by live wrapping the world-famous Formula One team’s show cars and learn from the best in the industry to accelerate their car wrapping businesses.
“Roland DG has been our print partner of choice for many years so we were delighted to partner with them in their pursuit to support the next generation of car wrapping talent,” shared Joe McNamara, Paint & Graphics Head at BWT Alpine Formula One Team. “The event at our new graphics studio in Enstone was easily the best one yet! It was a highlight for us all to help educate and inspire business owners, whilst also celebrating the incredible industry talent in attendance. It was a great success and we’ve all made new industry friendships for life.”
Mike Szwacki, founder of MEK Wrap Squad based in the UK was crowned the champion, impressing a distinguished panel of judges including car customiser to the stars, Yianni Charalambous.
During The Wrap Academy, participants were given exclusive access to industry experts during an intimate Q&A and panel discussion with Yianni Charalambous and representatives from Roland DG, BWT Alpine Formula One Team and vinyl supplier Hexis, plus one-to-one skills sharing sessions to help them elevate their own businesses.
Yianni shared his insights and decades of experience with participants, commenting, “The event was a great success and I loved being a part of it. The talent all brought their A-game and it was great to see car wrappers from all over Europe come together and showcase their talent. The Wrap Academy is a great initiative, and I look forward to seeing the future success of Mike and all the other participants in our industry.”
Stephen Davis, EMEA Marketing Director & UK President at Roland DG, commented, “At Roland DG, we are passionate about supporting business owners and talent, sharing expertise and skills to help them level up their own offerings. Reflecting the spirit of motorsport, this event was dedicated to uncovering talent with an unwavering commitment to precision, accuracy, and peak performance in car wrapping. The creativity, skills and passion of the attendees in the room was nothing short of inspiring.”
Roland DG has supported BWT Alpine Formula One Team for almost a decade, using Roland DG’s TrueVIS ink-printing technology in all aspects of the team’s branding, from the decals and artwork on the A524 race cars to the emblems on the transport trucks, and even on notices and signs around their facilities.
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