Leading branded environment specialist MacroArt has partnered with Tobacco Dock to become a supplier of sustainable graphics at London’s most creative venue.
With a site spanning over 16,000 square meters and comprising 57 versatile spaces, Tobacco Dock’s partnership with MacroArt promises to bring forth innovative branding and graphics solutions tailored to the venue’s intricate Grade 1 listed architecture.
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MacroArt’s vision aligns seamlessly with Tobacco Dock’s ethos. The core focus of the collaboration is to introduce sustainability on a grand scale within events held at the venue, aiming to significantly reduce waste and environmental impact.
As part of its partnership, Tobacco Dock is utilising MacroArt’s full turn-key recycling scheme – the only UK events space offering this initiative on a year-round basis. In addition, the venue is taking advantage of MacroArt’s extensive stock of rental frames for exhibitions and events, with its comprehensive ‘reuse and recycle’ offering, avoiding unnecessary waste and cost.
To date, MacroArt has already successfully undertaken branding for a number of notable events at Tobacco Dock, including Google taking over the entire venue for a networking event in October this year. Providing 1,336m2 of material, the extensive project comprised of window vinyl graphics, freestanding re-board, lamppost flags and fabric in hanging frames. The MacroArt team completed the install across four days with all materials recycled after the event.
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MacroArt’s Sales Director Matthew Guise said: “At the heart of our collaboration with Tobacco Dock is a shared vision for sustainability within the events industry. We are proud to be the exclusive supplier of sustainable branding at this iconic venue, working hand-in-hand with Tobacco Dock to drive impactful changes in the way all events are executed.”
The Grade I listed site presents challenges in delivering branding modifications, demanding a meticulous approach to design to ensure its historic integrity. For example, nothing must be attached to the walls of the venue, meaning the MacroArt team must be incredibly creative with its graphic solutions.
MacroArt’s transparent and consultative process with Tobacco Dock is critical to the partnership. Every step, from design conceptualisation to execution, is subject to the venue’s approval, ensuring a harmonious blend of creativity and architectural preservation.
Jonathan Read, Joint CEO of Tobacco Dock, said: “The collaboration with MacroArt is not just about introducing a supplier but collaborating and partnering with a company deeply invested in sustainable practices and creative excellence. Our relationship is set to redefine the standards for event branding, offering clients not just visual impact but a commitment to a sustainable, environmentally-conscious future.”
