Expert Advice from Megan Woodcock, Managing Director of Firstlite LED on LED neon signage
In the competitive and fast-moving world of restaurants and hospitality, capturing attention is half the battle won. Modern LED Neon signage has emerged as a fast, easy and cost-effective solution in the quest to draw attention and drive foot traffic. Here are eight ways you can leverage the brilliance of modern LED signage to make your establishment stand out.
Create a unique identity
Your signage is not just a marker, it’s the first impression of your brand. Modern LED Neon signage enables intricate and customised designs that reflect the unique identity of your restaurant or hospitality venue. Ensure that your signage sets the tone for what makes your establishment unique, whether it’s a distinctive logo or a quirky catchphrase.
Experiment with colours and animation
Modern LED Neon signs are not limited to a single hue. Use a vibrant colour palette that complements your brand and creates a visually appealing contrast. Additionally, consider incorporating subtle animations or dynamic lighting effects to add an extra layer of intrigue. A lively and visually stimulating sign will likely catch the eye and pique curiosity. This is a big strength of traditional neon signs and works very well with LED equivalents.
Illuminate your brand and message
Beyond aesthetics, the functionality of LED Neon signage shines through in its readability. Ensure your signage is well-lit and easily legible, even from a distance. Modern LED technology provides a crisp and bright glow, making your brand and message clear and inviting. Illuminate your business name, key offerings, or special promotions to entice passersby.
Location matters
Strategically placing your LED Neon signage is crucial for maximum impact. Consider the vantage points from which potential customers will approach your establishment. Whether above the entrance, on a storefront window, or as part of an outdoor display, choose locations that ensure your signage is prominently visible to your target audience.
Leverage social media-friendly designs
In the age of social media, your signage is not just for those physically present; it’s also a tool for online visibility. Create designs that are Instagram-worthy and encourage customers to share their experiences. A well-crafted and visually appealing LED Neon sign can become a social media sensation, drawing in online traffic and creating a buzz around your establishment.
Highlight specials and promotions
Use the dynamic nature of LED Neon signs to your advantage by showcasing daily specials, promotions, or upcoming events. The ability to change and update your messaging in real-time keeps your signage fresh and relevant. Let your LED Neon sign be the herald of enticing offers, whether a happy hour deal or a weekend special.
Embrace a green image
Modern consumers are increasingly drawn to environmentally conscious businesses. LED Neon signage is not only energy-efficient but also aligns with sustainable practices. Highlighting your commitment to eco-friendly solutions through your signage can resonate positively with environmentally-conscious customers.
Maintenance is key
A dazzling LED neon sign loses its charm if it is not well-maintained. Regularly inspect and clean your signage to ensure it remains in optimal condition. Replace any malfunctioning lights promptly to avoid dull spots or flickering. A well-maintained sign not only attracts attention but also conveys a sense of professionalism and attention to detail.
In the world of restaurants and hospitality, where first impressions are everything, modern LED Neon signage from Firstlite emerges as a game-changer. By incorporating these top tips, you can harness LED Neon signage’s visual impact and dynamic capabilities to turn heads, draw in crowds, and create an unforgettable presence for your establishment. Illuminate your brand, quite literally, with the brilliance of modern LED signage from Firstlite.
For more information, contact sales@firstliteLED.co.uk
