Exclusive Mimaki distributor for the UK and Ireland, Hybrid Services has announced it will be the Official Printer Partner of Crewe Alexandra Football Club.
Hybrid was founded in 1996 by directors Peter Mitchell and Phil Thomas with headquarters located close to Crewe’s stadium in the Cheshire town. The company has signed a three-year deal with the League Two club to provide technology and expert support for its printing operations.
“Like any large sports business, Crewe Alexandra has wide ranging printing requirements and we were keen to explore opportunities with Hybrid that could expand our capabilities,” states the club’s head of commercial, James Beckett. “We work with a variety of local and international businesses and support numerous community projects, with print playing an important role in how we present the club.”
With opportunities that include signage, first team and replica kits, awards and décor, Mimaki’s broad range of printing technology enables the club’s marketing team to investigate new creative avenues. “We’re starting by decorating Crewe Alexandra’s large function suite, that has been renamed ‘The Hybrid Lounge’,” says Mitchell. “As a showcase for both the club and the capabilities of Mimaki’s printing and cutting solutions, it’s the perfect opportunity to add some vibrant and engaging design to an area of the stadium that many visitors will see.”
Crewe Alexandra was founded in 1877 and the team has played at their Gresty Road stadium since 1906. Visible from Hybrid’s showroom and offices, the stadium seats just over 10,000 fans and boasts impressive facilities, used both on matchdays and for non-footballing events. In addition, the stadium’s club shop offers a wide range of clothing, replica kits and branded merchandise.
“Hybrid has always had a strong connection with the Crewe area, with its original offices located in neighbouring Nantwich, when the company was formed,” recalls Thomas. “We moved to our current location in Crewe in 2006, and many of the Hybrid team live in and around the Crewe area, so it’s very exciting to become more involved with our local club.”
“Crewe Alexandra is heavily involved with the local fan base and wider community,” concludes Beckett. “From school projects and summer camps to foodbank collections, we’re proud of the role of the club in our local area, and Hybrid’s involvement allows us to improve the way we present the club in many different ways.”
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