HP has announced that it will be the Headline Print Partner for the UK edition of the World Wrap Masters competition at the upcoming FESPA WrapFest2024 showcase.
Taking place at the prestigious Silverstone Race Circuit, the iconic home of British motor racing, between 3-4 October 2024, WrapFest will allow professionals in the vehicle wrapping, vinyl installation and detailing communities to explore the latest developments in these sectors and find inspiration to grow their businesses.
Key highlights at the event will include demonstrations from wrapping experts, networking opportunities, and the return of the World Wrap Masters to the UK for a special edition, World Wrap Masters United Kingdom.
HP will be represented at the event by its authorised partners PressOn Automotive and Papergraphics alongside expert members of the HP UK & Ireland team. They will be able to talk visitors through the range of HP printers available and how these solutions can help them access valuable and profitable new work across the vehicle wrapping and related sectors.
On the decision to once again support the event, Colin Easton, Large Format Channel Manager at HP, explains: “HP Latex technology is perfectly suited to the wrapping market with water-based, vibrant ink which is flexible and does not white out when stretched.
“A huge benefit in this market is the fact that it can be laminated immediately after printing, saving time and money by not having to “gas out”. We want to ensure any businesses already in this sector or looking to enter the sector have a real understanding of the benefits of HP Latex technology for this application.”
Those wishing to attend the event can purchase a discounted ticket by entering the HP early birds discount code EXHVD45 when registering on the event page by September 4, 2024.
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