Megan Woodcock, managing director of Firstlite examines how low energy, long-lasting, LED signage is particularly valuable for high-footfall retail locations.
Standing out has never been more critical in the fiercely competitive retail industry. More retailers are turning to LED signage to grab attention and enhance the brand experience. But this is more than a lighting upgrade.
Through striking and unforgettable displays, LED signage provides a dynamic way to engage with consumers. Companies such as Foot Asylum and Barker & Stonehouse are adopting these advancements, which are transforming the way customers perceive their stores and engage with their brands.
Take Foot Asylum, for example. Part of a large-scale UK rollout, Foot Asylum’s stores now feature striking built-up metal letters with acrylic faces, illuminated by FirstLite FL Prime modules and powered by FirstLite drivers.
These signs aren’t just about visibility; they provide a powerful visual cue, making each store feel fresh, modern, and unmistakably on-brand. LED signage enables Foot Asylum to create high-impact visuals that reflect the brand’s energetic identity while remaining energy-efficient and sustainable. The choice of built-up letters and acrylic allows for both depth and brilliance, ensuring the signage stands out in busy retail environments.
Barker & Stonehouse, long associated with quality furniture, has brought a fresh touch to its Guildford store. Halo-lit logos, mounted on timber-clad walls and powered by FirstLite FL Prime modules, blend modern LED tech with a rustic look. It’s a smart contrast that reflects the brand’s polished yet grounded identity.
The soft halo effect from the LEDs creates a welcoming, ambient glow that attracts attention without overpowering the space. Here, LED signage becomes part of the store design, adding a warm, stylish touch that enhances the brand’s presence.
The benefits of LED signage in retail go beyond aesthetics.
LED signage has emerged as a go-to for brands looking to cut energy costs and lower their environmental footprint. LED signage is long-lasting and requires less maintenance, which is particularly valuable for high-footfall retail locations.
Beyond cost savings, LEDs bring a flexibility that traditional signs don’t. Modular designs, along with a wide range of colours and brightness levels, mean stores can easily shift their look for new campaigns or the season, keeping things fresh and relevant.
For many retailers, LED signage is now essential. The technology boosts visibility and builds brand presence, drawing customers in while shaping how they experience the space. Foot Asylum and Barker & Stonehouse have put this approach into action, creating storefronts that don’t just attract, but also deepen the brand experience.
Looking ahead, LED technology will only continue to expand what’s possible in retail. Expect to see more interactive setups, dramatic storefronts, and innovative signage that transforms stores into engaging environments. LEDs are fast becoming more than functional lighting, they’re an integral part of the retail experience itself.
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