Host of HP announcements at drupa

HP Large Format launches new high-capacity ink accessory kit for HP Latex 2700 printer and presents new upgrades for HP software PrintOS

“The industry is currently shaped by three main trends: the increasing demand for quicker turnaround times, the need for streamlined printing workflows, and a growing call for sustainable products. We are responding by developing and launching products and solutions that are not only stunning and streamlined but also sustainable. Our announcements at drupa, including the new high-capacity 10L ink accessory for the HP LF Latex 2700 printer, together with industry-first suite of software solutions Live Production, Design & eCommerce, and Learn Premium, cater specifically to these needs”, says Daniel Martinez, Global Head and General Manager of HP Large Format.

HP LAtex 2700
HP is showing its entire range of Latex printing products at drupa

HP Latex 2700 High-Capacity Ink Kit

The company is introducing the new high capacity 10L ink accessory specifically designed for the HP Latex 2700 printer. This modular and upgradeable solution opens up opportunities for higher volumes for Print Service Providers. The increased printing capabilities reduce both waste and cost for those running the HP Latex 2700 model.

Upgrades to HP software PrintOS

HP’s Live Production software is a solution that enables small to medium-sized PSPs to remotely manage their end-to-end workflow, from any PC or mobile device. The software allows users to control devices remotely, permitting unattended printing, streamlining production for greater efficiency. The new functionalities for Live Production will be available globally to users who already have the software active in their Professional Print Service Plan. With the upgrades to Design & eCommerce software, the company is offering PSPs the opportunity to simplifying the end user experience, generating print ready PDF files that are optimized for most common LF applications such as canvas or wall covering. The new functionalities expand compatibility to a broader range of web sites and support on demand quotations, enabling PSPs to reach new online customers.

Alongside Live Production and Design & eCommerce comes an update to the learning platform, HP Learn, now offering premium content including over 60 new training videos. These have been developed by industry experts, focusing on how to maximize HP LF Latex print technology, in applications like car wrapping, colour management, sustainability, etc.

Looking to a Future-Ready Industry

Oscar Vidal, Global Director, Product and Strategy Large Format Print, HP said “We recognize that Print Service Providers face complex challenges, which is why we are continuing to evolve our Large Format portfolio into the future. We are listening to our customers and designing new products and solutions to fit those needs, such as the new high capacity 10L ink accessory for the HP Latex 2700 printer and the new functionalities for Live Production, Design & eCommerce and HP Learn”.

HP Large Format continues to be a trusted partner for profitable growth, working to build a community of connected customers. “With over 40,000 connected devices and more than 4,000 printers enabled with our HP PrintOS software platform, we leverage close to 1TB of daily data to refine our offerings. This data-driven approach allows us to accelerate workflow optimization, reduce operational costs, and tap into online business opportunities, effectively positioning us at the forefront of industry advancements”, concludes Daniel Martinez.

HP PrintOS new functionalities will be available from the autumn of 2024. Find HP in Hall 17.

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