Marcin Majda, CEO, Antigro Designer expects shorter runs will mean more companies will embrace AI to support the user experience
2025 is going to be a transformative year for the printing industry, and the most successful print businesses of the next 12 months and beyond will be those who choose to embrace the excitement and evolution. The value of online orders is surpassing traditional methods, and the shift to print-on-demand will not slow down. At Antigro Designer, we expect to see even shorter runs and more print runs of one continuing into 2025. To fully capitalise on the vast opportunities here, print businesses need to give consumers and print buyers what they want, and that’s speed, an easy and hassle-free user experience, and print products that are unique, innovative, high-quality, and let’s not forget vibrant and fun!
The customised print market, driven by an explosion in demand for personalised products, is set to grow at a CAGR of 10.3% from 2025 to 2030. Brands and businesses are taking note, and are working to ensure their services and products are as accessible as possible. This coincides with the fact that it’s easier than ever to sell personalised print online, so there has never been a better time for printers to explore new revenue streams and add value with personalisation and customisation. Every online shop or website that offers printed products can easily integrate Antigro Designer, an integrated print customisation tool, to their storefront and let customers easily design any printed products. Expect to see smart businesses harnessing the power of artificial intelligence (AI) to take personalised products to the next level.
AI in print, while a bit of a buzzword in 2024, will be a major differentiating factor in 2025 as customers come to not only demand but expect the user experience that AI features can provide. AI technology allows customers to create bespoke product designs tailored to their exact preferences, enhancing customer satisfaction and fostering a deeper connection between the brand and the consumer. Our Try&Buy programme is a great initiative for businesses looking to dip a toe in the water of AI personalisation.
Sustainability remains a key focus for many businesses with consumers increasingly seeking sustainable alternatives to materials and products and looking for businesses that are implementing sustainable practices within their operations. The nature of print-on-demand removes the waste caused by costly re-prints or excess prints associated with minimum order limits. Antigro Designer’s ability to create super-fast, high-quality 3D previews for users to review their products prior to printing reduces the risk of this further. We expect to see more print buyers seeking products that offer sustainable benefits across 2025.
