Eastern’s new HP Latex 2700W will support growth in vehicle wrapping and large-format wallpaper markets.
Edinburgh-based display, graphics and exhibitions solutions provider Eastern Exhibition & Display has invested in a new HP Latex 2700W printer to bolster its production setup and support growth plans in several key markets.
Founded in 1979 as a humble photo lab studio, Eastern has continued to expand over its 45-year history to become a leading provider of print. Embracing large-format digital printing has allowed Eastern to deliver a diverse offering, in addition to supporting services such as bespoke joinery, exhibition builds, and installation services.
This drive to expand has accelerated in recent years, with the company undergoing a change in ownership at the end of 2021. Then-Finance Director Shevy Kapoor took the reins as Managing Director, leading the company into a new era by embarking on a comprehensive review of all business aspects.
This led to significant infrastructure, technology, and machinery investments, including the addition of two HP Latex 800W printers which were installed in September 2021. The initial purchases proved so successful that the company recently took the decision to further upgrade its print arsenal with the HP Latex 2700W, which was installed at its facility in April this year to replace an existing super-wide format machine.
Shevy said that the new printer has already had a significant impact on production, to the point where the company is now plotting further expansion in several markets.
“The initial impact of the HP machine was the speed and ability to print more volume and diverse products,” Shevy said. “The machine will support our growth plans in the vehicle wrapping market and also provide seamless large-format wallpaper for our growing interior design projects.
“The decision to replace and upgrade our equipment is part of our commitment to efficiency, automation, and the ability to serve our existing clients while exploring new markets.”
As to why Eastern again opted for HP Latex technology, Shevy said while the quality of print played a major role in this decision, the sustainable aspects of HP Latex technology were also important. All HP Latex printers run water-based ink, which has much less impact on the environment than solvent, eco-solvent and UV ink products.
This is especially important to Eastern in terms of being able to deliver a more sustainable service to its customers. The company counts leading brands such as National Museum Scotland, National Galleries, Scottish National Trust, Edinburgh Zoo, Phoenix Group, Edinburgh universities and Historical Environment Scotland as just some of the leading names across its far-reaching customer base.
“The sustainability credentials of latex ink are important to us and our clients, who are now focusing on environmental, social, and governance (ESG) requirements more than ever before,” Shevy said.
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