High street opticians are in a highly competitive market. From huge brands to independents to online services, the choice for customers is larger than ever.
To stand out, especially on the high street, stores must create a professional ambience with impeccable branding.
When Eyesite Hessle sought a stand-out fit-out, they turned to Dragonfly.
Dragonfly specialises in various products, from signage and printing panels to complete fit-outs for commercial spaces, including gaming arenas and retail stores. Their comprehensive approach involves designing, building, and installing custom solutions to meet the unique needs of their clients.
A Modern Environment for Eyesite Hessle:
The recent project involved a complete fit-out of an optician’s shop, Eyesite Hessle, including designing and constructing walls, shelving units, and display areas. Dragonfly worked closely with the client to create a modern and upscale environment that would appeal to their target market.
Mark Darnbrough, Director at Dragonfly, explained, “The client wanted us to create a stylish, modern, and welcoming experience for customers. We are in a visual industry, and effective use of lighting was an important element in the fit-out.”
Key requirements included:
· A clean and crisp lighting solution.
· A glowing effect in specific areas to enhance the overall ambience.
· Integration of LED lighting into the shelving units, VIP lounge, and main signage.
LED Lighting Solutions from Firstlite:
Having worked with Firstlite for ten years, Dragonfly knew they could rely on their innovative LED solutions to meet the client’s needs. Mark detailed the process:
- Halo LEDs: “We installed Halo LEDs to create a subtle glow around the ceiling and beneath shelving units, adding a touch of sophistication to the space.”
- LED Ribbon: “The LED Ribbon was used in the shelving units and the VIP lounge to create a consistent and attractive lighting effect.”
- LED Modules: “For the main external signage, we used LED Modules to ensure visibility and aesthetic appeal.”
A Clean and Crisp Finish
One challenge was creating a consistent glow throughout the shop without overpowering the space. Mark noted, “We strategically placed the LEDs to provide the right balance of illumination and ambience. Firstlite’s LED products were essential in achieving the desired look and feel.”
The client was extremely satisfied with the final result. Mark shared, “The LED lighting adds that extra vibrancy to the shop, creating a final product that the client, and their customers, love. The back wall, with the glow from the LEDs, turned out brilliantly. It was great to receive glowing praise from our client who particularly loved the clean and crisp finish of the lighting.”
Read more about Sign illumination on Eye on Display
Firstlite Goes Above and Beyond
Firstlite’s exceptional service and high-quality products played a crucial role in the project’s success. Mark emphasised, “Firstlite is always willing to help and goes above and beyond to ensure we have what we need. Their personal touch and commitment to customer satisfaction are remarkable.”
Dragonfly’s use of Firstlite’s LED lighting in this optician’s fit-out demonstrated their ability to deliver comprehensive and customised solutions that meet client needs. The project highlights the importance of innovative lighting in creating an inviting and sophisticated commercial space. Dragonfly looks forward to continuing their successful partnership with Firstlite in future projects.
