Ricoh Pro L5160e purchased by Cora Graphics has helped them diversify into new markets
Cora Graphics is a Glasgow-based print and sign-making business. Cora Graphics has revealed how they have expanded into profitable new markets thanks to its investment in a new Ricoh Pro L5160e latex large-format printer in April 2021.
Cora Graphics was formed in December 2020 and has enjoyed an incredibly successful first year that has seen them expand outside of their initial focus areas and into new sectors. “The main reason we went with Ricoh was having prior knowledge and familiarity of Ricoh printers and products from our previous job,” Cora Graphics Director Declan McNeil said. “We felt continuity was important as starting a new business had so many challenges already that we thought we could reduce the stress of that one area by choosing something we knew.
Cora Graphics first focused on engraving work. However, soon after installing the Ricoh Pro L5160e they quickly established themselves as a print provider offering a broad range of applications and related services. These include exhibition graphics, site safety signage, and floor graphics.
“The variety and volume of work the printer can get through and the speed in which it prints allows us to take on many projects at one time without having to compromise on the quality of the end product,” says Declan, adding, “This means we can keep customers happy and meet any deadlines we are faced with, which will hopefully lead to more opportunities as people pass our information on to others.”
One market that has proved particularly successful for Cora Graphics is vehicle wrapping, with the company having taken on several interesting and creative van wrap jobs, all printed on the Ricoh Pro L5160e.
“The Ricoh printer has allowed us to take on van wrapping projects as the latex ink, combined with the media and laminate, creates a high-quality solution that is quicker and easier to apply than graphics created on solvent ink and UV printers,” Declan says, concluding, “It has been a good purchase and we are happy with the machine.”
