Sponsored by Vism, there are two finalists in the Construction category at the UK Graphic Awards
DMA Signs: Mace - UCL Marshgate
Marshgate, a key component of UCL East, the new world-class campus on Queen Elizabeth Olympic Park, stands as a testament to innovative design and inclusivity. Led by Sheppard Robson, the design consultants challenged the team to push the boundaries of flexibility, resulting in a groundbreaking wayfinding strategy that fosters collaborative thinking and transcends traditional academic activities.
At the core of the building lies a central atrium, thoughtfully designed to promote inclusivity and community engagement. The ‘Fluid Zone,’ spanning ground and first floor levels, draws people into the building, encouraging interaction and a sense of belonging.
The signage solution created by DMA Signs complements this vision, aiming to foster collaboration and engagement between academic spaces by incorporating open-plan and circulatory areas.
To enhance navigation throughout the building, it was divided into four distinct colour-coded zones, facilitating seamless wayfinding. Main directories featuring all departments were reinforced with 3D visual maps, further aiding visitors in finding their way and fostering a sense of unity within the vibrant academic community.
Octink: Battersea Power Station - Opening Celebration
The Battersea Power Station, a renowned London landmark, underwent a monumental renovation project after being decommissioned for 40 years. Ahead of its official reopening, the client sought a comprehensive brand overlay that would match the immensity of the building itself. This ambitious undertaking involved decorating hoardings, installing giant banners, creating illuminated ‘retro’ signage, and covering glazing on all four levels with retail window graphics. An astonishing 8,000 square meters of eco and fire-rated materials were printed to achieve this remarkable result.
Executing this project on such a grand scale presented significant challenges, especially with the tight timeframe that allowed no room for errors or delays. Octink’s design team had to swiftly process vast amounts of CAD data and plans to turn around bespoke aluminium structures, vinyl and fabric banners, and illuminated signs, often within mere 24-hour deadlines. The ability to work 24/7 within a highly regulated site, adhering to strict health and safety and logistical constraints, was vital. The heritage value of the original building was also carefully considered throughout the process.
Octink offered a complete end-to-end project management service, collaborating with agencies, handling in-house volume printing and plastic-free liquid lamination, providing logistics solutions for delivery, and managing the installation process. A detail-oriented approach ensured a seamless flow from concept to execution, with minimal reworks and no snags. Full-time project management resources ensured that all client requirements, from program deadlines to budgets, were met. With 24-hour support for the client’s marketing team, Octink brought the vision to life, ensuring project success through outstanding client support.
Now open to the public, the Battersea Power Station has been transformed into an extraordinary retail and leisure experience, supported by visually stunning graphic overlays of the highest quality. The branding perfectly aligns with the project’s exceptionally high standards, complementing the iconic space and its four distinct white chimneys. The outcome is an awe-inspiring and captivating visual experience for visitors and guests.
