Who Are We?
When it comes to the growing threat of climate change and environmental pollution, we are all in the same boat. Protecting the environment is no longer something that is ‘nice to do’ – it is all of our responsibility to play our part to protect the environment. TAYA Groups, with over 50 years’ experience and industry-leading technology, has developed the world-first in environmentally-friendly, PVC-FREE banner material range of products, KAVALAN. The KAVALAN brand is revolutionizing the large format digital print materials space, paving the way for meeting zero plastic targets while matching the vitality, quality, and appearance of traditional banner materials.
Brand Story
The Kavalan Logo Design Concept
The story behind KAVALAN’s distinctive emblem is as unique and special as the brand itself. The Kavalan brand name is the old name taken from Yilan, where is also the birthplace of Taya Groups. The name ‘KAVALAN’ was selected due to its significance as the original name for Indigenous Taiwanese people and their land, hailing from what is now modern-day Yilan.
The eye-catching green-dominated colour scheme represents nature thriving, and reinforces our commitment to environmental protection. The diamond-shaped box in the main logo is inspired by a birds-eye view of Yilan itself, and the connected water droplets represent the balance and equilibrium that Kavalan provides.
The Kavalan Brand Values
Since the inception of Kavalan, we have remained committed to our original intention of protecting the environment and preserving the natural world for our future generations through education and the use of measured and transparent sustainable methods. This core belief has never been shaken.
As we continue to expand Kavalan’s presence, we truly believe we are the pioneers of a green revolution. It won’t be easy and there are many obstacles, but we will prevail for the sake of future generations.
As we continue to expand Kavalan’s presence, we truly believe we are the pioneers of a green revolution. It won’t be easy and there are many obstacles, but we will prevail for the sake of future generations.
Our persistence will only deepen as we continue to develop and produce world-leading environmentally friendly products and awaken the industry to the real impact it is having on the planet. We are dedicated to fully supporting our partners and customers as we continue to develop and produce world-leading environmentally friendly products, so that ‘green’ is no longer just a buzzword. Kavalan’s mission is to continue being the large format printing industry’s premier creator of innovative and environmentally friendly materials that will help our customers succeed while helping our planet heal.
