BSGA to Host Explains Lounge at Sign & Digital UK 2025

Visit the BSGA stand and Explains Lounge for industry insights, expert discussions, and a chance to win a year’s free membership.

The Explains Lounge will be at Sign & Digital UK 2025. NEC Birmingham Hall 19 | February 23-25, 2025. Stand R50

BSGA to Host Explains Lounge at Sign & Digital UK 2025

The British Sign & Graphics Association (BSGA) is bringing valuable industry insights and expertise to Sign & Digital UK 2025. Taking place from February 23-25 at the NEC Birmingham, the BSGA will host the Explains Lounge – a dedicated space for sign makers and industry professionals to connect, learn, and share ideas. The lounge will feature expert-led discussions on topics like business growth, marketing strategies, and the latest trends in signage and graphics, offering opportunities for visitors to stay ahead in the industry.

“Sign & Digital UK is always a standout event for our industry, and this year, we’re excited to bring even more opportunities for learning, networking, and growth,” said Linda Edwards, managing director of the BSGA. “The Explains Lounge is all about giving businesses the insights they need to adapt and thrive, while our Sign Surgery and industry panels will offer real, practical advice that visitors can put to use straight away.”

Key Highlights at the BSGA Explains Lounge:

  • The BSGA Sign Surgery Live (Feb 23, 2 PM) – A unique opportunity for attendees to get expert advice from BSGA board members on technical, installation, business, and marketing matters. Whether it’s advertising consent, tenders, or wind damage concerns, industry leaders will be on hand to help.
  • The Printing Charity (Feb 24, 12.30 PM) – Join the Printing Charity to hear from people who’ve benefited from the charity’s support at various points in their careers to understand the ways in which the charity helps the industry.
  • Women in Sign & Graphics (Feb 24, 2 PM) – Join the team behind the Women in Signs and Graphics group, as they discuss avenues for women to join the industry in a production capacity, education, as a career path and mentorship opportunities.
  • The Vehicle Wrapping Panel (Feb 24, 3 PM) – Hosted by Jack Gocher, this session brings together experts from the vehicle wrapping sector to discuss education, training, and industry opportunities.
  • Recruitment & Sustainability Panels (Feb 25, 1PM ) – Industry leaders address ways to attract young talent and explore key sustainability initiatives shaping the future of signage and graphics.
    Have your say & enter a prize draw to win a year’s free BSGA membership

BSGA is running a special questionnaire for both members and non-members to gather industry feedback and insights. By taking part, participants will be entered into a prize draw to win a year’s free BSGA membership. This is a great chance to have your voice heard while unlocking the benefits of BSGA membership.

“We’d love to hear from you; take a few minutes to complete our questionnaire and share your thoughts, and you could win a free year of BSGA membership,” said Linda.

Visit BSGA at Sign & Digital UK

Attendees are encouraged to visit the BSGA stand R50 to learn more about how the association supports the signage and graphics industry, explore membership benefits, and connect with industry peers.

For media enquiries, please contact: Jack Gocher, jack@jackgocher.co.uk

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