Garrick Dartnell, Head of Marketing at Sign Trade Supplies, talks about how better sign design can improve efficiency and waste reduction.
You might not realise it, but a small change in how you design your signs can have a huge impact. We’re talking less waste, lower costs, and a much greener planet; things that really matter these days. And here’s the best part, it doesn’t take much to get started. With just a few simple tweaks to your design process, you can make a big difference, not just to your bottom line but to the environment as well. Ready to learn how? Let’s dive into some easy, yet effective ways to design signs with minimal waste in mind.
Size really does matter
When it comes to sign size, every millimetre matters. Designing your signs to align with standard sheet sizes can dramatically cut down on wastage. A slight mismatch might seem harmless, but it can leave you with unusable offcuts piling up in your workshop.
For example, if you’re working with a standard 2440mm x 1220mm sheet, a design that’s just a fraction too big or small could mean the difference between making two signs or wasting significant material. A quick check of material dimensions before finalising your design can save you time, money, and waste.
Choose materials that go the distance
Not all materials are created equal. Some, like aluminium, are infinitely recyclable. That means any scraps or end-of-life signs can be reused instead of ending up in a landfill.
By choosing recyclable materials, you’re not just reducing waste; you’re future-proofing your designs. Plus, clients love businesses that care about sustainability. It’s a great way to stand out while doing something good.
Use software to cut smarter
Technology can do wonders for reducing waste. Tools like OptiCutter help you get the most out of every sheet.
Here’s how it works: You input your design dimensions, and the software calculates the most efficient way to cut the material. The result? Fewer offcuts and more savings.
If you’re still eyeballing your cuts or doing it manually, now’s the time to upgrade. It’s a simple step that makes a big impact.
Protect signs during transit
Waste doesn’t just happen in the workshop. Signs that get damaged during delivery often need to be remade, which wastes material, time, and money.
Invest in good packaging to keep your signs safe. Think sturdy boxes, corner protectors, and padded inserts. If possible, use recyclable or reusable materials to package your signs.
Good packaging isn’t just about reducing waste; it’s about delivering quality. Your customers will appreciate it.
A surprising fact
Did you know that global waste is on track to increase by 70% by 2050? That’s according to the World Bank. But as signmakers, we can help do our part by adopting better practices. Every small step counts.
Reducing waste is about more than saving money; it’s about building a better business and a better future.
When you design signs to fit standard sheet sizes, choose recyclable materials, use smart software, and protect your signs during transit, you’re not just cutting costs, you’re making a difference.
At Sign Trade Supplies, we’re here to help you create stunning, sustainable signage. Let’s build a better, greener future, one sign at a time.
